LPG Catering Case Study - Bar Room Bar

The exclusive Bar Room Bar, part of the Spirit Group’s chain of pubs is located in the heart of Birmingham’s fashionable Mailbox and has been using Calor Patio Gas^TM to maximise its appeal.

The Bar Room Bar is nestled amongst the most elite bars, shops and restaurants that Birmingham has to offer, including Harvey Nichols, Donna Karen and Emporio Armani. With such high profile boutiques and intense competition from neighbouring bars and restaurants, the Bar Room Bar team knew they needed to create exactly the right impression to attract customers and create a unique positioning within the centre.

With the bar’s location overlooking the city’s waterways and skyline, and the increasing trend amongst today’s consumers for alfresco dining, maximising the outdoor space seemed an obvious choice. To do this the team invested in a number of stylish patio heaters powered by Calor Patio Gas^TM to ensure the bar remains at the forefront of contemporary outdoor entertaining.

Zoe Osbourne, bar manager at Bar Room Bar, comments: “We have been using Calor Patio Gas^TM for two years now and have been very impressed with the quality of the product and the service offered by Calor Direct. Having patio heaters outside makes the bar more attractive to passing customers and standing out in the crowd is essential for any big city bar.”

“The patio heaters have allowed us to extend our trading space for longer, and our customers are able to enjoy the benefits of alfresco dining and drinking both late into the evening and pretty much all year round, which has had a positive impact on sales.”

Commercial Marketing Manager at Calor, Sabrina Jackson, comments: “Zoe is one of many bar managers who are enjoying the benefits of providing outside dining and drinking areas for customers. We have experienced a huge surge in demand for alfresco products over the last few years. Many bars, pubs and restaurants have responded to this market trend by using patio heaters to increase the use of their outside space and as a result have maximised profit margins.”

Zoe continues: “I would definitely recommend Calor Patio Gas^TM to others within the industry. A patio heater can increase the numbers of customers visiting a bar whether it is used in a beer garden or a small space outside the front or back of the premises. And each Calor Patio Gas^TM cylinder has a clip on regulator which makes changing the cylinder safe and easy for the team.”

As the largest LPG supplier in the UK and with over 70 years of experience, Calor has developed a UK network of over 350 Calor Direct outlets that offer home delivery, serving thousands of commercial and domestic users. With a freephone number and online ordering system, Calor Direct makes ordering gas a quick and straightforward process. Furthermore, the gas can be delivered straight to the customer’s door saving further time for the busy pub manager.

In addition to gas, Calor also offers a stylish range of patio heaters through Calor Direct. The heaters are simple to operate with many offering adjustable heat and height controls. The selection of heaters on offer from Calor provide between 6 and 14kw and can heat an area of up to 25m square.

For the full range of patio heaters and for fast home delivery of gas cylinders, simply call Calor Direct on 0845 603 9324 or alternatively visit online at www.barbecue-online.co.uk.